Meaning and History Evolution of the CBS Logo 1 1973–1980 2 1981–1986 3 1986–1989 4 1990–1991 5 1992–1994 6 1998–2005 7 2006–2016 7.1 2006–2010 7.2 2006–2013 7.3 2013–2016 8 2016–present CBS did not air any NFL games from 1994 to early 1998. Creative director Bill Golden, who designed the logo, was inspired when he drove through Pennsylvania Dutch country. In December 1993, News Corporation's FOX successfully outbid CBS for NFC TV rights beginning in the 1994 season. The history of the Columbia Broadcasting System (CBS) began in 1927 when talent agent Arthur Judson, unable to obtain work for any of his clients on the radio programs carried by the National Broadcasting Company (NBC), established his own network, United Independent Broadcasters. It was a concise emblem with the company name written in a simple black font. The CBS visual identity has been strong and stylish since the very beginning of the company’s history. Currently over 10,000 on display for your viewing pleasure Origins. The origins of CBS date back to January 27, 1927, with the creation of the United Independent Broadcasters network in Chicago by New York City talent agent Arthur Judson.The fledgling network soon needed additional investors, and the Columbia Phonograph Company, manufacturers of Columbia Records, rescued it in April 1927.Now the Columbia Phonographic … To watch the 1960's ABC Color Presentation logo, click the left screen above. Chicago Cubs Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net. About the first CBS logo. 1 1947-1951 2 1951-present 2.1 1951-1952 2.2 1952-1958 2.3 1958-1959 2.4 1959-1961 2.5 1961-1963 2.6 1963-1964 2.7 1964-1965 2.8 1965-1970 2.9 1970-1971 2.10 1971-1972 2.11 1972-1973 2.12 1973-1975 2.13 1974-1975 2.14 1975-1976 2.15 1976-1977 2.16 1977-1978 2.17 1978-1980 2.18 1979-1983 2.19 1983-1984 2.20 1981-1983 2.21 1984-1985 2.22 mid 1980's-1986 2.23 1986-1987 2.24 1987 … CBS and ABC had no interest in increasing RCA's profits by broadcasting in color in the 1950's. The telecom brand introduced its first visual symbol in 1941. Its iconic monochrome logo the whole world knows today was introduced in 1951, is only the third version, created for the brand, and perfectly reflecting its purpose and character. This is how the CBS abbreviation got a shadow and was placed inside an oval spotlight. In 2018, CBS reveals a new look and is done by Sibling Rivalry. Six years later, CBS decided to put more creative effort into its brand identity. CBS is an English-language television and radio network that is part of the American media holding CBS Corporation. CBS Logo History On Oct. 17, 1951, CBS unveiled its new logo, the CBS Eye--which was destined to become an American icon, recognized and respected around the world, and one of the best crafted, most identifiable and most successful corporate symbols in history. History Early radio years. On Oct. 20, 1951, the CBS Eye made its debut on the airwaves. CBS's own non-compatible color broadcasting process had been a failure, and the sour taste kept the "Eye Network" out of color broadcasting until the mid-1960's. At first, it worked in the format of a radio network, but in 1941 began broadcasting. 1 1951–present 1.1 1962–2020 1.2 1992–2007 1.3 2007–2010 1.4 2010–2011 1.5 2011–2015 1.6 2015–2020 1.7 2016–2017 1.8 2017–2018 1.9 2018–2020 1.10 2020–present 2 Wordmark 3 Eyemark Until 2020, this was still being used as a secondary logo. 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