Not just that. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by using cleverly thought out puns on current events of the day. The Amul campaign has been telling stories of India through the hoardings, captivating Indians of all ages. The doodle shows the cartoon versions standing with some documents in one hand and holding a slice of bread and butter in the other. Besides the print ad, what Amul did online is a pure genius! 50 years after it was first launched, Amul's sale figures have jumped from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. Amul Butter Girl. Edited from an article by Mini Varma published in The Asian Age on March 3, 1996. 'Amul girl' may make an appearance on merchandise too 27 Dec, 2016, 03.37 PM IST. From a black-and-white avatar to a coloured, slimmer form, from the god-fearing tiny tot to the mischievous moppet making witty repartees, the Amul girl has transformed with the times. Are people losing interest in the Amul butter girl? "We are 50 years young! Amul Girl refers to the advertising mascot used by Amul, an Indian dairy brand.The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. !," that`s what the hoarding for the Amul girl at 50 be like. With a … The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. The film has received an honour by Amul in a pictorial, which features the iconic Amul girl, who is seen standing next to a cartoon version of Ayushmann's cop avatar from the film, in front of a police jeep. The most powerful part of the Amul Butter Cookies pack is the presence of the Amul-Girl in the front! The key character in this saga is the little girl in polka dots, who literally helped Amul butter win over an entire nation and became the country`s darling. The moppet who put Amul on India's breakfast table. art-and-culture Updated: Jun 15, 2019, 18:11 IST Watch Photos, images and wallpapers of AMUL BUTTER. Kurien, the head of Amul gave them a free hand to make these ads and this " … 50 years of Amul: How an advertisement for butter transformed into witty social commentary A new book — Amul India 3.0 published by HarperCollins India — chronicles the metamorphosis of what began as a simple ad campaign for a ubiquitous product like butter, into something that offered valuable social commentary The Amul girl advertising has often been described as one of the best Indian Advertising concepts because of its humour. Also read and write reviews of AMUL BUTTER on MouthShut.com Sylvester daCunha and Eustace Fernandes created the Amul baby to rival the Polson girl in 1965. The imagery is instantly recognizable as ‘the butter’ and directly connotes ‘that famous’ butter being present in the biscuit! 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